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Why do you need on-line public works? - By Mihaela Lica

October 31st, 2008

We can speak not over „traditional “public works really somehow longer. Photo receptor already extended its sphere of interest to on-line world since a long time. In reality although „other “discipline, on-line photo receptor is not one „new address “of the old photo receptor, a discipline, which takes the basic rules and the values of its ancestor, in order to represent the interest of the clients and the public better.

Is SEO or SEM a dirty business? By Mihaela Lica

October 31st, 2008

That the search engines can be manipulated, no secret, but most SEOs attempt is a positive approach and its strategies to be defined as ethicalally or „white hat. “

Which actual Cuil? - By Jagadeesh M

October 31st, 2008

There know my regular readers me, a section over „announced, how one adds web site, or somewhat googles analytics account found interesting information from mine to blog in cuil “on Search Engine product introduction and me, thought straight of dividing with my Blogbesuchern, of the search key word report, which I found that many users try, their web site or blog tries that in Cuil, some to keep registered, techniques as, as one registers to know top side in Cuil and so on. Most of the search key word being to keep specified to cuil Search Engine see below-mentioned screen SHOT

Profiting of your circular

October 31st, 2008

Newsletters have been around a while and they’re not going away anytime soon. Why should they when they can be so profitable for you and give value to your readers? Offline or online, newsletters are one of the ways you can spend a little time to get great results; better bang for your buck, if […]

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Registrars of births, marriages and deaths let Fortschr1tte Internet protect against Phishing - Redorbit.com

October 31st, 2008

The Anti-Phishing Working Group (APWG), in consultation with the ICANN Registrar Constituency and several domain name registrars, has published a “best practices” advisory for …

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School bus collides with the north of the car then half from Gunnison - Richfield Reaper

October 31st, 2008

GUNNISON - A three-vehicle accident occurred on State Route 28 north of Gunnison Tuesday morning when a northbound 1998 Ford Taurus, driven by Donald Kitchell, 55, Fayette, made a …

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Myth googleTrustRank blew up!

October 31st, 2008

If you search Google for TrustRank you will find many blogs and forums talking about it and giving advice and theories about what you can do to alter it, but the fact of the matter is that it just simply does not exist.

At pubcon 2007 Suresh Babu interviewed Matt Cutts and asked him specifically to define TrustRank. Below is the video of that interview.

For those of you not able to watch the video, here’s a transcript where Matt Cutts talks about its origins and confusion between a Yahoo intern’s project and an antiphishing filter Google was developing.

What is trustrank? everybody’s curious about that. It’s kinda nice you asked because it’s good to have a chance to debunk this a little bit. So it turns out there was a summer intern who was at Yahoo and Jan Pedersen and some other people at Yahoo, and they wrote a paper about something called TrustRank; and what it does is it tries to treat reputation like it’s physical mass and see how it flows around on the web and what physical properties does trust have; and it’s really interesting stuff. But it’s completely separate from Google. So a couple of years ago at like the exact same time, Google was working on an antiphishing filter, and as part of that we needed to come up with a name for it and so they filed for a trademark, and I think they used the name TrustRank, so it was a really weird coincidence. Yahoo had a TrustRank project and we had this TrustRank trademark, and so everybody talks about TrustRank, TrustRank, TrustRank and yet if you go and ask five different SEOs you’ll have five different opinions and definitions about exactly what TrustRank is.

If you go to the US Patent and Trademark website and do a trademark search you’ll find this result:

Word Mark TRUSTRANK
Goods and Services (ABANDONED) IC 042. US 100 101. G & S: Computer services, namely organizing information, sites and other resources available on computer networks
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78588592
Filing Date March 16, 2005
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition December 6, 2005
Owner (APPLICANT) Google Inc. CORPORATION DELAWARE 1600 Amphitheatre Parkway Mountain View CALIFORNIA 94043
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 29, 2008

If you go to the advanced published applications search page on US Patent and Trademark website and search for Trustrank you will find these results. Notice that none of them are filed by or Assigned to Google, although there are references to Yahoo’s link-based spam detection patent application.

IDENTIFYING SOURCES OF MEDIA CONTENT HAVING A HIGH LIKELIHOOD OF PRODUCING ON-TOPIC CONTENT
Inventors: Wolters; Timothy J.; (Superior, CO) ; Setayesh; Mehrshad; (Lafayette, CO)
Assignee Name and Adress: COLLECTIVE INTELLECT, INC. Boulder CO
Serial No.: 938691
Series Code: 11
Filed: November 12, 2007


SYSTEM AND METHOD FOR SECURE, ANONYMOUS, AND PERTINENT REPOSTING OF PRIVATE BLOG POSTING, ETC.

Inventors: Drayer; Jay A.; (Houston, TX) ; Howe; Grant M.; (Cypress, TX)
Serial No.: 923366
Series Code: 11
Filed: October 24, 2007

Enhanced Detection of Search Engine Spam
Inventors: Caldwell; Larry Thomas; (Annandale, VA)
Assignee Name and Adress: Idalis Software, Inc. Annandale VA
Serial No.: 871539
Series Code: 11
Filed: October 12, 2007

System and method for characterizing a web page using multiple anchor sets of web pages
Inventors: Joshi; Amruta Sadanand; (Palo Alto, CA) ; Ravikumar; Shanmugasundaram; (Cupertino, CA) ; Reed; Benjamin Clay; (Morgan Hill, CA) ; Tomkins; Andrew; (San Jose, CA)
Assignee Name and Adress: Yahoo! Inc. Sunnyvale CA
Serial No.: 542079
Series Code: 11
Filed: October 3, 2006

Dynamic updating of display and ranking for search results

Inventors: Ferrenq; Isabelle; (Saint Lattier, FR) ; Chevalier; Pierre-Yves; (Biviers, FR)
Assignee Name and Adress: EMC Corporation
Serial No.: 522498
Series Code: 11
Filed: September 15, 2006

User-sensitive pagerank
Inventors: Berkhin; Pavel; (Sunnyvale, CA) ; Fayyad; Usama M.; (Sunnyvale, CA) ; Raghavan; Prabhakar; (Saratoga, CA) ; Tomkins; Andrew; (San Jose, CA)
Assignee Name and Adress: YAHOO! INC.
Serial No.: 474195
Series Code: 11
Filed: June 22, 2006

Providing a rating for a web site based on weighted user feedback

Inventors: Repasi; Rolf; (Sunrise Beach, AU) ; Clausen; Simon; (New South Wales, AU)
Serial No.: 803922
Series Code: 11
Filed: May 16, 2007

Search engine with augmented relevance ranking by community participation
Inventors: Xu; Zhichen; (San Jose, CA) ; Berkhin; Pavel; (Sunnyvale, CA) ; Rose; Daniel E.; (Cupertino, CA) ; Mao; Jianchang; (San Jose, CA) ; Ku; David; (Palo Alto, CA) ; Lu; Qi; (Saratoga, CA) ; Walther; Eckart; (Palo Alto, CA) ; Tam; Chung-Man; (San Francisco, CA)
Serial No.: 478291
Series Code: 11
Filed: June 28, 2006

Trust propagation through both explicit and implicit social networks
Inventors: Berkhim; Pavel; (Sunnyvale, CA) ; Xu; Zhichen; (San Jose, CA) ; Mao; Jianchang; (San Jose, CA) ; Rose; Daniel E.; (Cupertino, CA) ; Taha; Abe; (Sunnyvale, CA) ; Maghoul; Farzin; (Hayward, CA)
Assignee Name and Adress: Yahoo! Inc. Sunnyvale CA
Serial No.: 498637
Series Code: 11
Filed: August 2, 2006

Realtime indexing and search in large, rapidly changing document collections
Inventors: Rose; Daniel E.; (Cupertino, CA) ; Mao; Jianchang; (San Jose, CA) ; Walters; Chad; (San Francisco, CA)
Assignee Name and Adress: Yahoo! Inc. Sunnyvale CA
Serial No.: 498706
Series Code: 11
Filed: August 2, 2006

Using community annotations as anchortext
Inventors: Rose; Daniel E.; (Cupertino, CA) ; Mao; Jianchang; (San Jose, CA) ; Xu; Zhichen; (San Jose, CA) ; Ku; David; (Palo Alto, CA) ; Lu; Qi; (Saratoga, CA) ; Walther; Eckart; (Palo Alto, CA) ; Tam; Chung-Man; (San Francisco, CA)
Serial No.: 498682
Series Code: 11
Filed: August 2, 2006

Link-based spam detection
Inventors: Barkhin; Pavel; (Sunnyvale, CA) ; Gyongyi; Zoltan Istvan; (Stanford, CA) ; Pedersen; Jan; (Los Altos Hills, CA)
Assignee Name and Adress: Yahoo! Inc. Sunnyvale CA
Serial No.: 198471
Series Code: 11
Filed: August 4, 2005

So since Google has dropped the trademark, does not have any patent applications for it and Matt Cutts explained the confusion, I think I’d call this myth busted!

Analogy: Wham Bam a night location PLUS warning thinness participant

October 31st, 2008

Increase traffic is like a night location… However during a bad economy you can work on this. DO NOT IGNORE these important googleguidelines, as much them thin participant places of assembly like and to do which, over it.

Triggit - new Kontextc$in text indicator re-installation for Kontera

October 31st, 2008

According to Shoemoney the Trigget announcements does not suck like Kontera. No double underlining, no side load problems. As soon as the code is set, Triggit manufactures automatically to a high degree relevant text connecting announcements in your place of assembly, or blog and you keep paying per clicking.

10 burning points of chocolate cake

October 29th, 2008

Good branding practices are not always the big stuff.

There is also the small things that makes a big impression on your audience and goes a long way in moving your brand forward.

Heres are 10 moves that will paint your brand golden:

• Pay your bills in reasonable time-frame.
Cash flow is the heart of all businesses, paying your bills is honoring your word.

• When you get paid on an invoice, thank your customer. Humility is a great brand value and it shows your respect for your customer.

• Ask suppliers how they are doing from time to time.
It shows you care about their success.

• When booking an appointment with a new customer (or even an existing one)
offer to pick them up a coffee on your way in.

• If you get free offers from time to time, share them among your customers. Ie: I get offers for free printing on specific items - I offer them to my customers. Big smile stuff.

• Always be on the look out for business for your customers. Perhaps a few of your customers might be a great fit for cross-promotional opportunities.

• Pass along publicity opportunities you feel might be beneficial to customers. Reinforces the fact that you are on their team.

• Pay attention to customers’ hobbies or favorite charities.

• Encourage your staff’s input in promoting the company. Corporate fashion is usually worn with pride.

• Contact a long past customer (one with whom you have no contact) and compliment them on something that they are doing that you honestly admire, especially if it is being done by a competitor.

This is only a short bit of wisdom, I’ve picked up over time that helps me keep The Branding Experts’ brand in good stead. You no doubt do things that keep your brand in the “I love ‘em category,” - share them with us here.

What can you add that you found is a small effort with BIG impact? Brag about how your brand shines because of them!

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